Jakarta, May 27, 2025 – In celebration of Indonesia’s National Elderly Day (Hari Lanjut Usia Nasional/HLUN), PT Lucky Mom Indonesia (LMI) introduced Parenty Extra Absorb Pants, an adult diaper designed with 6× absorbency and up to 12 hours of protection to help seniors maintain an active and independent lifestyle.
According to Statistics Indonesia (BPS), the population aged 45 years and older is growing by approximately 3% each year. Meanwhile, a survey by PERGEMI (Indonesian Society of Medical Gerontology) found that 24.6% of seniors with a history of chronic diseases are at risk of urinary incontinence. Another study conducted across six hospitals reported that 13% of 2,765 elderly patients experienced urinary incontinence.
Through its latest innovation, Parenty aims to help older adults enjoy greater comfort and confidence in their daily lives.
Urinary Incontinence Is a Common Challenge for Older Adults
“Geriatric patients are generally over the age of 60 and often experience declining organ function as well as psychological changes, requiring comprehensive healthcare services. One of the most common conditions is urinary incontinence—the inability to control urination. It may result from weakened bladder muscles, stroke, diabetes, dementia, and other medical conditions,” explained Dr. Ika Fitriana, SpPD-KGer, Geriatric Internal Medicine Consultant at Hermina Bekasi Hospital.
She added:
“The impact is not only physical but also emotional. Many seniors lose confidence in their daily activities and begin to withdraw from social interactions. That’s why effective solutions that help maintain their comfort are so important.”
Designed for Comfort and Long-Lasting Protection
Parenty Extra Absorb Pants are specially developed to provide reliable protection while supporting seniors’ active lifestyles.
Key features include:
- Up to 6× higher absorbency
- Up to 12 hours of leakage protection
- Extra-soft surface for greater comfort
- Breathable materials that help maintain healthy skin
- Antibacterial layer for added hygiene
Its comfortable fit and dependable protection allow seniors to stay active throughout the day without worrying about leaks, while also giving caregivers greater peace of mind.
Supporting Independence and Quality of Life
According to Agung Husain M., Senior Brand Manager of Parenty:
“At Parenty, we believe that comfort and freedom of movement are essential to maintaining quality of life. Parenty Extra Absorb Pants were created to support seniors in enjoying meaningful moments with confidence and optimism.”
He continued:
“Beyond providing a functional solution, this product reflects our commitment to raising awareness about proper urinary incontinence management. We also hope Parenty becomes a meaningful gift of appreciation for the parents and loved ones who have cared for us throughout our lives.”
Showing Love Through Quality Care
For Robert Sakti Sihombing, an inspirational runner and devoted caregiver, ensuring his mother’s comfort is always a top priority.
His mother, Farida Wijaya (68), still actively participates in marathon events with him, although she occasionally requires a wheelchair for mobility support. Robert understands the importance of giving his mother the confidence to remain active.
“As a caregiver, I know that older adults need more than just functional products—they need comfort and peace of mind. Parenty gives us the confidence that our loved ones can continue enjoying daily life freely because the product is thoughtfully designed around their essential needs. Choosing the best products, like Parenty, is one way I express my love and gratitude to the parents who raised and cared for me.”
PT Lucky Mom Indonesia’s Commitment to Family Care
As a trusted multinational company, PT Lucky Mom Indonesia (LMI) continues to develop high-quality personal care solutions for families at every stage of life.
In addition to Parenty, the company is also known for:
- MAKUKU – a leading baby care brand
- Ladis – a feminine care brand
Titi Nurmalasari, Head of Communications at Lucky Mom Indonesia, concluded:
“Every product developed by LMI reflects our commitment to caring for families across generations through innovations that promote comfort, compassion, and active living. We don’t simply create products—we strive to provide meaningful solutions and become a trusted partner in improving families’ quality of life.”
