Jakarta, May 27, 2025 – In celebration of National Senior Citizens Day (HLUN), PT Lucky Mom Indonesia (LMI) has launched Parenty Pants Extra Absorbent, adult diapers with up to 6 times the absorbency and up to 12 hours of protection, as a practical solution to support the active lifestyles of seniors. According to data from the Central Statistics Agency, the population aged 45 and above in Indonesia increases by approximately 3% annually. A survey by PERGEMI also noted that 24.6% of seniors with a history of chronic illnesses are at risk of urinary incontinence, while a study across six hospitals found that 13% of 2,765 senior patients faced similar conditions. Through its latest innovation, Parenty aims to help seniors live more comfortably.
"Geriatric patients are generally over 60 years old and experience a decline in organ function and psychological conditions, requiring integrated healthcare services. One common issue is urinary incontinence, which is the inability to control urination. This condition can be caused by various factors, including weak bladder muscles, stroke, diabetes, and dementia,” explained Dr. Ika Fitriana, SpPD-KGer, a Geriatric Consultant and Internal Medicine Specialist at Hermina Bekasi Hospital. ”The impact is not only physical but also emotional. Elderly individuals may lose their optimism in daily life and withdraw from social environments. Therefore, an effective solution is needed to ensure their comfort,” she added.
Parenty Pants Extra Absorbent feature up to 6 times absorption capacity and protection for up to 12 hours. Equipped with an extra-soft surface, breathable material, and an antibacterial layer, these diapers help maintain skin health while providing optimal comfort during activities. Maximum protection and a comfortable design allow seniors to remain active throughout the day without worrying about leaks. Caregivers will also feel more at ease.
"Parenty understands that comfort and freedom of movement are key to quality of life. Parenty Pants Extra Absorbent are a tangible form of support for seniors to continue enjoying precious moments with optimism. It's not just a functional solution; it's also a commitment to raising awareness about the importance of properly managing urinary incontinence,” said Agung Husain M., Senior Brand Manager at Parenty. ‘Through Parenty Pants Extra Absorbent, we also aim to offer a high-quality product that can be given as a token of gratitude to the family heroes who raised us with love,’ he added.
Show Your Love Through Quality Product Choices
For Robert Sakti Sihombing, an inspirational runner who is very close to his mother, comfort is the top priority. Especially since his mother, Farida Wijaya (68 years old), still actively participates in marathon activities with him, though she occasionally needs a wheelchair for mobility. Robert understands the importance of support that keeps his mother feeling optimistic.
“As a caregiver, I know that the needs of the elderly are not just about functionality, but also about safety and comfort. Parenty gives us the confidence that they can still go about their days freely and without worry, as this product is designed with an understanding of their basic needs. Providing the best products like Parenty is a form of care and love for the parents who have raised and nurtured me with all their hearts,” said Robert.
PT Lucky Mom Indonesia (LMI), as a trusted multinational company, continues to innovate to provide high-quality personal care solutions. In addition to Parenty, LMI is also known for its leading baby care brand, MAKUKU, and women's care products, Ladis.
“Every product line from LMI reflects our commitment to caring for families across generations through innovations that bring comfort, care, and an active lifestyle. We don't just provide products; we also aim to offer solutions and become partners in enhancing the quality of family life,” concluded Titi Nurmalasari, Head of Communications at Lucky Mom Indonesia.
